About RetentionLab
RetentionLab was founded in 2020 by a team of experienced data analysts and business intelligence experts who saw a gap in the market: Most analytics platforms show you metrics, but don't explain the insights behind them. We've helped over 500+ companies transform their data into actionable strategies that drive growth.
Product analytics solutions for tracking retention and optimizing conversion funnels.
Marketing analytics for measuring campaign performance and calculating ROI.
Business intelligence dashboards with Power BI and Tableau for comprehensive data visualization.
Data-driven marketing strategies from basic tracking to advanced optimization techniques.
Expert support and training to help your team make the most of your analytics.
Our Values
The principles that guide our work and shape our vision.
Data Accuracy
We use only the most reliable data sources and analytics methods for our reports and dashboards.
Excellence
We strive for the highest quality in all our analytics solutions and customer support.
Passion
Our passion for data-driven decision making drives us forward every day.
Continuous Improvement
We constantly expand our analytics capabilities and develop new solutions.
Our Mission
RetentionLab was founded in 2020 because we saw a gap in the market: Most analytics platforms show you metrics, but don't explain the insights behind them. Our team consists of data analysts and BI experts with at least 10 years of industry experience, who want to share their expertise. Today, we help over 500+ companies transform their data into actionable strategies that drive measurable growth.
Product Analytics
We provide comprehensive product analytics solutions that enable data-driven product decisions and optimization.
Marketing Analytics
Marketing analytics and reporting are at the core of our platform, inspiring data-driven marketing strategies.
Expert Support
We build a strong community of analytics professionals and data-driven business leaders.
Company Information & Business Model
Company Details
| Company Name: | RetentionLab GmbH |
| Legal Form: | Gesellschaft mit beschränkter Haftung (GmbH) |
| Address: | Potsdamer Platz 1 10785 Berlin Germany |
| Phone: | +49 (0) 30 484 040 28 |
| Email: | [email protected] |
| Business Hours: | Monday - Friday: 9:00 AM - 6:00 PM CET Saturday - Sunday: Closed |
Business Model
RetentionLab operates as a Software-as-a-Service (SaaS) analytics platform. We generate revenue through:
- Subscription Plans: Monthly and annual subscriptions for our analytics platform (Starter, Professional, and Enterprise tiers)
- Custom Analytics Solutions: Tailored analytics implementations and consulting services for enterprise clients
- Training & Workshops: Educational workshops and training programs for teams looking to improve their analytics capabilities
- White-Label Solutions: Enterprise clients can license our platform under their own brand
Our platform helps businesses track product metrics (retention, funnels, conversion rates), analyze marketing campaigns (ROI, attribution, performance), and visualize data through Power BI and Tableau integrations. We provide the tools and expertise needed to transform raw data into actionable business insights.